eBay Global Mobile Shopping Trends in 2010

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Based on its analysis of mobile sales across its top six mobile markets, eBay has announced the global mobile shopping trends of 2010, based on items sold and sales. According to Steve Yankovich, vice president of mobile for eBay, mobile shopping has peaked on 2010, with eBay leading the way by becoming the go-to shopping destination.
More than 30 million downloads of eBay’s mobile apps worldwide were registered, with people buying everything from designer apparel to cars and trucks on their phones regularly, and purchases are being made through eBay mobile every second. In the U.S., the top 5 categories ranked by the number of items sold through eBay’s mobile apps for 2010 were:
  1. Clothing shoes & accessories
  2. Cell phones & PDAs
  3. Collectibles
  4. Jewelry & watches
  5. Toys & hobbies
Global Mobile Shopping Trends according to eBay:
  • High-End Holiday Spending
    During the holiday shopping season (Nov. 25 – Dec. 25), U.S. eBay mobile sales grew 134 percent over the same period last year, generating nearly $100 million in GMV; worldwide, mobile sales grew 166 percent generating $230 million in GMV. Designer handbags, diamond jewelry and Rolex watches topped this year’s most expensive holiday purchases.
  • Sports Shopping Spree
    Major sporting events drove fans to shop on eBay mobile to commemorate some of the most highly coveted competitions. Based on mobile sales, the sports memorabilia category peaked in Canada, during February’s XXI Olympic Winter Games held in Vancouver, B.C. The category also peaked in Germany during the 2010 FIFA World Cup™ South Africa, where Germany placed third, in June and July, and in France during July’s Tour de France®.
  • Gaming Lovers
    Valentine’s Day has become a boon for the video game industry as World of Warcraft® and Final Fantasy® hosted special online gaming events. Video game sales through eBay’s mobile apps spiked 68 percent week-over-week for the week ending on Feb. 14.
  • Must-have Gadgets
    In the U.S., tech lovers flocked to eBay as the iPad made its debut on April 4, driving the consumer electronics category to its annual peak the day after Apple’s tablet device first arrived in retail stores. On June 24, the day the iPhone® 4 launched in the U.S., the cell phones & accessories category hit its annual peak as a flurry of new and pre-owned iPhones were listed on eBay.
  • Fashion Fanatics
    As eBay released its Fashion app for iPhone this summer, clothing & accessories was a consistently popular category on mobile. In Canada and France, clothing & accessories was a top category overall based on mobile sales; it was a top three category in Australia, Germany, the U.K. and the U.S. During the busy shopping period between Black Friday (Nov. 29) and Mobile Sunday (Dec. 12), the category ranked number one in the U.S., in both GMV and sold items.
Top U.S. mobile-generated sales overall for 2010:
1. Cars & trucks
2. Clothing & accessories
3. Auto parts
4. Sporting goods
5. Cell phones & accessories
Top three categories by sales for the year in each of eBay’s top six mobile commerce markets are:
  • Canada:
    Clothing & accessories, jewelry and cars & trucks
  • France:
    Clothing & accessories, jewelry and computers
  • Germany:
    Auto parts, cars & trucks and clothing & accessories
  • Australia:
    Cars & trucks, home improvement and clothing & accessories
  • United Kingdom:
    Cars & trucks, clothing & accessories and auto parts
  • United States: cars & trucks, clothing & accessories and auto parts

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